Mary Kay Fragrance Campaign

I designed a marketing toolkit for Mary Kay’s global markets to enhance fragrance visibility and drive sales, with a particular focus on Europe and non-volume markets. The design centered on creating a cohesive, visually compelling experience that highlighted the distinct qualities of five key fragrances. I ensured the visuals and messaging aligned with Mary Kay's brand, making it easy for Beauty Advisors to confidently promote and sell the products. The toolkit also incorporated seasonal themes and cross-promotion strategies to maximize sales and customer engagement.


Product Marketing Toolkit | Print and Digital Catalog Spreads | Social Media Posts and Stories | Simple Motion | Web Ads

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